Privacy Policy

Mindful Minutes is dedicated to empowering parents with tools to curate and manage the content their children engage with, ensuring a balanced and mindful media consumption experience. We understand the importance of privacy, especially when it comes to families and young viewers. Our commitment to safeguarding your family's privacy underpins every aspect of our service.

This privacy policy ("Privacy Policy") outlines our practices regarding the collection, use, and protection of information from users of Mindful Minutes, including both parents and their children who may be under the age of 13 or 18. Our services include, but are not limited to, our website, mobile applications, and other online platforms that allow parents to pre-approve content, set viewing limits, and monitor analytics related to their children's viewing habits ("Services").

Mindful Minutes is committed to creating a secure and family-friendly environment. To this end, we do not collect any information that directly identifies your child without your consent. We collect only the necessary data to enable the functionality of setting controls, pre-approving content, and providing analytics on usage.

Please be aware that this Privacy Policy applies exclusively to the Services provided by Mindful Minutes. When accessing content or services from third parties through our platform, separate privacy policies may govern those interactions. Additionally, any research studies conducted by Mindful Minutes may be subject to distinct agreements and privacy practices, which will be communicated accordingly.

We encourage you to thoroughly review this Privacy Policy, along with any other privacy policies or agreements related to services you and your family use, to fully understand how your information is handled and protected.


Your Privacy is important to us. As such, please read this document to understand how and why we collect data


What information we collect


  • Parent's Birth Date: To ensure that accounts are being created by adults, we collect the birth date of the parent during the account setup process. This helps us verify that the user setting up the account is indeed a parent or guardian.

  • Contact Information and Account Security: At Mindful Minutes, it is mandatory for parents to create an account using their email address. This account creation is a crucial step that grants access to a suite of features designed for parental oversight and engagement. These features include the ability to log in to OTT devices, monitor their child's viewing history, and receive tailored recommendations and insights about the content available on Mindful Minutes. To further ensure the security and integrity of parental controls, we require the creation of a Personal Identification Number (PIN). This PIN is a unique safeguard that restricts access to parental control settings, ensuring that only authorized users can make changes to content approvals, viewing limits, and other critical settings. This two-tiered approach to account security—combining email verification with a PIN—reinforces our commitment to providing a secure and customizable viewing environment for your family.

  • Search Queries: Our service includes search functionalities that allow you to find content within Mindful Minutes. We collect data on the searches you perform, including the topics, items, and any additional terms you use in your queries.

  • Parental Feedback and Content Curation: Mindful Minutes is dedicated to offering a platform that resonates with both the educational and entertainment needs of children, as perceived through the eyes of their guardians. To this end, we exclusively collect feedback from parents via designated feedback forms, content rating systems, and content flagging mechanisms. This feedback is instrumental in guiding our decisions regarding the suitability and availability of content within our app. We prioritize the privacy and safety of our young viewers and, as such, do not collect any user-generated content or data directly from children. Our platform is designed to empower parents with the tools to shape and refine the viewing experience, ensuring it aligns with their values and expectations. This approach allows us to maintain a child-safe environment that is free from the collection of personal information from our younger users.

  • Parental Correspondence: We store communications from parents related to Mindful Minutes to improve our services and support.

  • Usage Information: We collect data on how our services are used, such as content preferences, avatars, viewing statistics, interactions within the app, and engagement with specific features. This helps us understand user needs and improve the service.

  • Device Information: Information about the device used to access Mindful Minutes, including the hardware model, operating system version, and unique device identifiers, is collected to optimize the service performance and user experience


What information we don't collect

  • Educational Records: Mindful Minutes does not gather student education records, and as such, our service is not subject to the Family Educational Rights and Privacy Act ("FERPA").

  • Biometric or Health Data: We do not collect any biometric identifiers or health-related information from our users.

  • Direct Personal Identifiers of Children: Mindful Minutes does not collect information that directly identifies a child, such as their name, email address, or phone number.

  • Personal Information from Children: We do not collect any personal information from children. 

How we use the collected information

  • Enhance Parental Controls: Utilize parental contact information and preferences to enable access to parental control features, allowing parents to manage viewing schedules, content approvals, and viewing limits within the app.

  • Content Personalization: Use feedback, content ratings, and flagging inputs from parents to curate and tailor the content library, ensuring it aligns with parental preferences and values.

  • Service Improvement: Analyze usage data to understand how our services are being utilized, which features are most popular, and how we can improve the user experience. This includes optimizing app performance, enhancing content offerings, and ensuring ease of use.

  • Parental Engagement: Send parents updates, recommendations, and insights related to Mindful Minutes content and features, aiming to foster a collaborative environment where parents are actively involved in their children's digital experiences.

  • Technical Support and Operations: Support the internal operations of the services, including troubleshooting, data analysis, testing, and service improvement efforts to ensure a seamless and efficient user experience.

  • Legal Compliance and Security: Address legal obligations and notifications, including responding to potential data incidents, and employing measures to prevent prohibited or illegal activities, thereby ensuring the security and integrity of our service.

  • Consent-Based Activities: Engage in additional activities or features as explicitly disclosed and consented to by the user at the time of information collection.

Mindful Minutes is dedicated to maintaining a child-friendly environment, free from direct marketing or online advertising based on children's personal information. Our goal is to provide a safe, educational, and enjoyable platform that respects family privacy and promotes mindful media consumption.

How we collect information

At Mindful Minutes, we employ various technologies such as JavaScript, cookies, web beacons, and other similar methods to gather information about your usage of our services. These technologies are integral to our ability to offer a personalized and efficient experience on our platform.

We utilize these technologies for several key purposes:

  • User Recognition and Preferences: To identify your browser as a returning user and to remember any preferences you may have set during previous visits, enhancing your experience and the personalization of our services.

  • Content Personalization: To tailor the content and recommendations we provide, ensuring they align with your interests and the viewing habits of your family, thereby enhancing the relevance and quality of the content available to you and your child.

  • Engagement and Analytics: To understand how parents interact with our communications, such as whether emails are opened and links are clicked, helping us deliver content and offers that are most useful and relevant to you. Additionally, these technologies help us measure the effectiveness of our services by analyzing user engagement and behavior.

You have control over these technologies through your web browser settings, where you can refuse or disable cookies and similar technologies. Since web browsers vary, we recommend consulting your browser's "help" section for guidance on adjusting your settings. For technologies like Local Shared Objects, additional steps may be required for management, such as using Adobe's Setting Manager for Flash cookies.

It's important to note that disabling these technologies might affect the functionality and features of our services, potentially limiting your access to certain aspects of Mindful Minutes.

Regarding "do-not-track" signals, which some browsers use to communicate a user's preference not to be tracked, Mindful Minutes currently does not alter our data collection and use practices in response to such signals, due to the lack of a uniform standard for interpreting these signals.

How do we protect the information we collect?

Our dedication to safeguarding your and your child's information is unwavering. To defend against loss, unauthorized access, and changes to data, we've implemented a range of suitable technical, administrative, and physical safeguards, which include encryption where necessary. However, it's important to recognize that the security of data transmission and storage cannot be absolutely guaranteed. While we strive to provide a secure environment for our Services, we cannot guarantee the invulnerability of any information you or your child send to us.

Can we make changes to this privacy policy?

We reserve the right to update this Privacy Policy to accommodate legal, procedural, or service-related changes. Should any significant modifications occur, we will inform you in advance, allowing you to examine the updated policy before deciding to proceed with our Services.

For minor adjustments, the updated policy will become effective as soon as it is published, with the implementation date clearly indicated at the beginning of the Privacy Policy. We encourage you to regularly review this document to stay informed about our latest privacy practices and policies.

How do we contact you?

For any concerns, you may write to us at support@mindfulminutes.co